Getting to the parents... that's the ticket!
Years ago I consulted a company that was retained by the Miami Dolphins to help with player nutrition as well as modern strength training (a la Jerry Rice). This was due to the number of injuries and slow rehab/recovery time. The idea was to 1.) Make players stronger to reduce injury in the first place and 2.) To speed up recovery if an injury occurred.
The company sent their top guys to Miami. The players totally got the strength training... but not so much the nutrition. In fact, several players fell asleep during a nutrition seminar!
The experts were really disappointed and depressed.
But, then, 3 days later they were all happy and ready to come with a "Mission Accomplished" mentality.
I was stunned. What caused such a turn-around in attitude.
Scott, the company's top nutrition expert, gave it a lot of thought and then figured it all out.
He gathered all the players'
wives and
girlfriends and told them,
"If you like this lifestyle and the money your husband/boyfriend is making... and you want it to continue, then....." The very next day, almost
100% of the players showed up with little Igloo Coolers filled with highly nutritious foods, snacks and drinks!